It’s a disappearing act

Does a photo exist if you don’t share it on social media? What is the worth of a photo if you are the only one to see it? If a tree falls in a forest and no one is around to hear it, does it make a sound?

In the days before digital photography, a photo only existed if you printed it. It becomes tangible when you can hold it and see it. Touching is believing.

But when you share a photo on social media it has a very limited life span and you don’t know if the intended audience will even see it.

In the past, printing a photo in a darkroom was time consuming. Or having it printed at a lab took time and money. There was always an anticipation waiting for the results.

Soho, NYC Circa 1980
West Broadway, New York City, circa 1980

Now we are instantly gratified or disappointed. The lifetime of a digital photo is measured in seconds. It’s a disappearing act. Anticlimactic.

Don’t get me wrong. I do love photography, digital and analog. The problem is how little time and effort goes into the vast majority of making and viewing photos. What if we had to pay to play? Would that change the game?

If a photo really means something to you, it is perhaps better to print it and hang it on a wall than to throw it out there into deep space. Just a thought.